Case Study: Mapping Sales Territories to Optimize Resources


Problem: Sepracor, a specialty pharmaceutical company based in Massachusetts, needed to improve the way it planned and mapped sales territories. They were interested in software that would easily map sales territories based on zip code, specialty, plus several other variables. Their goals were to cut travel time, maximize sales call planning and balance sales territories based on potential and resources.

Solution: After testing TerrAlign against a competitive solution, Sepracor chose TerrAlign to meet their sales territory mapping needs. Reallocation of zip codes, territory optimization based on key metrics and dynamic creation of sales territory maps and business reports were cited as selling points.

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